What is a Technical SEO Consultant and Why Do You Need One?

Technical SEO plays a key role in optimizing a company’s website to enhance organic search results, ensuring both search engines and users can find and navigate the site with ease. As such, choosing the right technical SEO consultant partner has become an essential decision for businesses looking to improve their online performance.

A technical SEO consultant should have a comprehensive understanding of major search engine algorithms and utilize essential tools such as Google Search Console, Google Analytics, and various SEO auditing software. These professionals often possess strong coding skills and knowledge in front-end languages such as HTML, CSS, and JavaScript, as these are important when identifying and addressing any technical issues on a website.

What is a Technical SEO Consultant and Why Do You Need One?

The Importance of Technical SEO

Fixing technical SEO issues are a crucial aspect of optimizing websites and allowing the best possible chance for them to be indexed properly and gain rankings in the search engines. It ensures that factors related to website accessibility, crawling, indexing, and rendering are properly addressed, laying the foundation for a strong SEO strategy.

Firstly, technical SEO ensures that search engines can easily crawl and index websites. A well-optimized website allows search engine bots to effectively locate, explore, and understand the content on the site. Proper implementation of sitemaps, robots.txt files, and structured data enhances the crawling and indexing process.

Secondly, technical SEO helps in fixing indexing errors and broken code issues, which could otherwise hinder your website’s search engine performance. This includes monitoring, diagnosing, and resolving errors like 404 pages and redirect loops to improve overall website health.

Another essential aspect of technical SEO is optimizing website performance, particularly page load speed. Search engines tend to favor fast-loading websites as it enhances the user experience. A technical SEO consultant ensures that images are properly optimized, code elements are functioning efficiently, and caching mechanisms are in place to minimize load times.

Furthermore, technical SEO involves optimizing websites for different devices, including desktop and mobile platforms. Ensuring that landing pages, blog posts, and other site content are responsive and compatible with various screen sizes is crucial for attracting and retaining visitors.

Lastly, technical SEO plays a critical role in securing websites by installing SSL certificates, which protects user data and boosts organic search rankings. With today’s emphasis on online safety, a secure website is a must for any successful online presence.

To sum it up, fixing technical SEO issues can make or break your success when it comes to your SEO campaigns so its imperitive that you make sure it’s covered in your over SEO strategy.

Key Qualities of a Technical SEO Consultant

Key Qualities of a Technical SEO Consultant

Industry Experience

A technical SEO specialist must have significant industry experience to provide effective and relevant services to their clients. Their expertise should encompass a wide range of aspects, such as understanding search engine algorithms and ranking factors, as well as being able to implement the latest Search Engine Optimization techniques. SEO consultants with several years of experience are likely to have acquired the necessary skills and knowledge to tackle diverse challenges and cater to various client needs.

Knowledge in SEO Tactics

It is essential for a technical SEO specialist to have in-depth knowledge of various SEO tactics. This includes on-page and off-page optimization, keyword research, link building, and fixing indexing errors. Additionally, a proficient consultant should be well-versed in optimizing websites for different devices, such as desktop computers and mobile phones, ensuring smooth functionality and user experience.

To effectively implement SEO strategies, consultants should be familiar with essential tools and analytics platforms, such as Google Analytics, Google Search Console, Moz, and SEMrush. They must also stay up-to-date with the latest industry trends and best practices in order to provide their clients with top-notch services.

Proven Track Record

A technical SEO consultant should also have a proven track record of achieving successful results for past clients. This includes demonstrable improvements in organic traffic, keyword rankings, and revenue growth. A strong portfolio with case studies and testimonials can help potential clients assess the consultant’s ability to deliver results that meet or exceed their expectations.

A technical SEO consultant with a history of success is more likely to employ strategies that are tried-and-tested but also show adaptability and innovation when faced with new challenges. Ultimately, clients need evidence of the consultant’s capabilities in driving growth and enhancing search engine performance to justify their investment.

Optimizing Your Website

Optimizing Your Website

On-page SEO

On-page SEO is crucial for improving your website’s search engine rankings. This process involves optimizing various elements on your website, such as title tags, meta descriptions, header tags, and content quality.

One important aspect is to conduct regular Website Health Checks to ensure optimal performance. By identifying issues and fixing them promptly, your website’s performance will improve, and you can offer a better user experience.

Another key component of on-page SEO is thorough keyword research. Identifying the right keywords for your target audience and incorporating them naturally into your content will help your website rank well for relevant searches.

Off-page SEO

Off-page SEO, on the other hand, focuses on activities that happen outside of your website. These can include link building, social media marketing, and guest blogging, among others. By engaging in off-page SEO activities, you can build trust, credibility, and authority, which will ultimately contribute to improved search engine rankings.

A successful off-page SEO strategy involves obtaining high-quality backlinks from other websites. These backlinks act as a signal to search engines that your website is valuable and reliable, thus boosting its rankings. Additionally, staying active on social media platforms and engaging with your audience can also contribute to a robust off-page SEO plan. It’s important to ensure all these activities are done ethically and strategically to avoid any negative effects on your website’s ranking.

Understanding Google Algorithms

Google’s search algorithms are vital for understanding the world of technical SEO. These algorithms help the search engine retrieve information from its vast index and deliver accurate, relevant results to user queries.

The primary goal of Google’s algorithms is to understand and process the users’ search queries, determining their intent and providing the most relevant content. This is achieved through a set of complex mechanisms that analyze billions of webpages and content pieces to find the best matches.

A technical SEO consultant should have a deep understanding of these algorithms’ inner workings. As these algorithms are continually evolving, keeping up-to-date with the changes is essential for optimizing websites and ensuring that they rank higher in search results.

There are several core aspects that a technical SEO consultant should be aware of when working with Google algorithms:

  • Crawling and indexing: Google’s crawler, known as Googlebot, scans websites and gathers information for the search engine’s index. A consultant should know how to optimize a website’s crawlability, making it easier for Googlebot to discover and understand the site.
  • On-page SEO: A well-optimized website pays attention to several on-page factors like meta tags, title tags, headers, and content structure. Understanding these factors is crucial for improving Google’s algorithms’ interpretations of a website.
  • Link-building: The credibility of a website is often determined by the number and quality of backlinks it receives. Google uses its algorithms to assess the value of these links and ranks the site accordingly.
  • Keyword research: An essential component of SEO, keyword research involves finding the right search terms and phrases to target. Google’s algorithms heavily rely on these keywords to match content with user queries.

In summary, when searching for a technical SEO consultant partner, look for individuals who possess a solid understanding of Google’s algorithms and have experience optimizing websites accordingly. Their expertise will be invaluable in ensuring your website performs well in search results and drives maximum organic traffic.

Growing Organic Traffic

A technical SEO consultant partner plays a crucial role in helping businesses grow their organic traffic. Organic traffic refers to the visitors that land on a website through unpaid search results, which usually come from search engine results pages (SERPs). This type of traffic is highly valuable as it attracts users with intent, leading to better conversion rates and long-term benefits. To make the most out of organic traffic, businesses should seek the expertise of a technical SEO consultant who prioritizes the following factors:

1. Comprehensive SEO strategy: A knowledgeable consultant will focus on both on-page and off-page SEO practices. On-page SEO consists of optimizing individual web pages, including meta tags, header tags, and content quality, while off-page SEO involves generating high-quality backlinks and promoting a strong online presence.

2. User experience (UX): A technical SEO consultant should understand the importance of user experience in driving organic traffic. By ensuring a website is optimized for both desktop and mobile devices, fast-loading, and easy to navigate, users are more likely to engage with the content and return in the future.

3. Content optimization: Developing high-quality content that resonates with the target audience is essential for boosting SERP rankings and driving organic traffic. A proficient consultant will be able to help businesses identify relevant topics, conduct keyword research, and create content that satisfies both user intent and search engine guidelines.

4. Utilizing data and analytics: A successful SEO strategy relies on consistent tracking and analysis of website performance. Technical SEO consultants should be well-versed in using data from tools like Google Analytics, Search Console, and other industry-standard software to adjust strategies as needed.

5. Adapting to algorithm updates: Search engine algorithms change frequently, which can impact a website’s position in SERPs. A competent technical SEO consultant should be up-to-date on the latest algorithm updates and be prepared to adjust their approach accordingly.

In conclusion, businesses seeking to grow their organic traffic through SERPs should consider partnering with a technical SEO consultant who possesses a deep understanding of digital marketing, emphasizes user experience, adopts a comprehensive SEO approach, and stays informed on industry trends. This partnership can lead to significant improvements in organic traffic and, ultimately, business growth.

SEO Metrics and Analytics

A crucial part of working with a Technical SEO Consultant Partner is having a solid understanding of SEO metrics and analytics. This section will focus on two key aspects: using Google Analytics, and analyzing website traffic. Remember, identifying the right metrics can help you improve your SEO strategies and reap greater benefits for your online presence.

Using Google Analytics

Google Analytics is a powerful tool that can provide valuable insights to monitor and measure your website’s performance. Here are some essential metrics to consider when reviewing your SEO efforts:

  • Organic search traffic: Evaluate the number of visitors reaching your website through organic search results.
  • Bounce rate: Analyze the percentage of users who leave your website after viewing only a single page, which can indicate the need for improvements in user experience or content relevance.
  • Pages per session: Track the average number of pages viewed per user session to measure visitor engagement on your website.
  • Conversion rate: Determine the percentage of users who complete a desired action (e.g., making a purchase, signing up for a newsletter, etc.) to gauge the effectiveness of your marketing strategies.

Analyzing Website Traffic

In addition to using Google Analytics, analyzing website traffic can provide further insights to enhance your SEO tactics. Here are some key aspects to consider:

  • Traffic sources: Identify the various channels driving traffic to your website, such as direct, referral, organic search, and social media.
  • Keyword analysis: Examine the search terms visitors use to find your website and understand which keywords drive the most traffic.
  • User demographics: Analyze your audience’s age, gender, location, and interests to tailor your content and marketing efforts more effectively.
  • Top-performing pages: Identify the pages on your website that attract the highest engagement levels and conversions, providing guidance for your content and optimization strategies.

By focusing on SEO metrics and analytics, you can make data-driven decisions and work more effectively with a Technical SEO Consultant Partner. Monitoring and analyzing these metrics regularly will ensure continuous improvement and better performance results for your website.

Improved User Experience

Technical SEO specialists play a crucial role in enhancing the user experience of a website. By focusing on the technical aspects of SEO, they ensure that the site is not only optimized for search engines but also provides an enjoyable browsing experience for visitors. This leads to better engagement, increased dwell time, and higher conversion rates.

One key factor that contributes to a positive user experience is page load time. A technical SEO consultant will optimize page load speed by implementing various techniques, such as compressing images, minifying CSS and JavaScript files, and leveraging browser caching. Faster page load times lead to improved user satisfaction, reduced bounce rates, and ultimately, better search engine rankings.

Moreover, it is essential to facilitate seamless navigation for users across different devices, including desktops and mobile phones. A technical SEO consultant will ensure that the website design is responsive and adapts to various screen sizes and resolutions. This not only improves accessibility for users but also signals to search engines that the site is user-friendly and aligned with their mobile-first indexing approach.

Additionally, technical SEO consultants prioritize content optimization, ensuring that it is relevant, valuable, and easily digestible by users. This includes employing appropriate heading tags, utilizing bullet points for clarity, and maintaining a proper text-to-image ratio. Such optimization aids in guiding users through the content and keeps them engaged, strengthening the website’s overall user experience.

In conclusion, a technical SEO consultant is a valuable partner in improving your website’s user experience. By addressing page load times, designing responsive layouts, and optimizing content, they ensure that your site meets both users’ and search engines’ expectations, ultimately leading to enhanced online visibility and increased traffic.

Updated SEO Strategies

Keyword Research

A crucial aspect in developing updated SEO strategies is conducting comprehensive keyword research. A technical SEO consultant should be well-versed in identifying the most relevant and effective search terms for your business. This could include both broad and specialized keywords that will drive traffic and conversions. By understanding your target audience and utilizing various keyword research tools, they should be able to identify cornerstone keywords and related long-tail variations to optimize your content.

One approach to achieve this is by analyzing competitors’ strategies and discovering untapped keyword opportunities within your industry. This will enable the SEO consultant to make informed decisions on which keywords to prioritize, while ensuring that your content remains valuable, informative, and engaging for users.

Link Building

Link building remains an essential component of a solid SEO strategy, as it helps establish your website’s credibility and authority in the eyes of search engines. A technical SEO consultant should have a proven track record of implementing effective link building and outreach campaigns. This includes identifying high-quality, relevant websites to obtain backlinks from and monitoring the performance of those links.

The consultant should also be capable of carrying out a thorough backlink audit, identifying and disavowing toxic or spammy links that could potentially harm your website’s rankings. By employing various link building tactics, such as guest posting, broken link building, and content marketing, the consultant will boost your website’s domain authority, resulting in an increase in organic traffic and higher search engine rankings.

Overall, an updated SEO strategy requires a strong focus on both keyword research and link building to ensure effective optimization and long-term success. Partnering with a knowledgeable and skilled technical SEO consultant will ensure that your business stays ahead of the competition and continues to grow in the ever-changing world of search engine optimization.

Choosing Between an SEO Agency or a Freelancer

When deciding on the right path for your company’s SEO needs, it’s essential to weigh the pros and cons of working with an SEO agency or hiring a freelancer. This section will provide insights into the benefits and drawbacks of each option to help inform your decision.

Pros and Cons of Working with an SEO Agency


  • Comprehensive Services: An SEO agency often offers a wider range of services, including technical SEO, content development, and more, ensuring a holistic approach to your SEO strategy.
  • Expertise and Resources: Agencies typically have multiple experts with diverse skill sets and experiences, providing a deeper knowledge base that can handle various aspects of SEO.
  • Scalability: An agency can scale its services to accommodate your business’s growth and adapt to changes in your industry or market trends.


  • Cost: Hiring an agency can be more expensive compared to a freelancer, as they have overhead expenses and often charge higher fees for their suite of services.
  • Less Flexibility: Agencies may have rigid processes and systems in place, which could limit your ability to tailor their services to your specific needs and requirements.

Pros and Cons of Hiring a Freelancer


  • Cost-Effective: Freelancers typically charge less than agencies, making them a more affordable option for businesses with tighter budgets or looking for short-term support.
  • Flexibility: Freelancers offer greater flexibility in terms of service offerings, work hours, and collaboration methods, which can make it easier to integrate them into your internal digital marketing team.
  • Focused Expertise: A freelancer often specializes in a specific area of SEO, which can be advantageous if your project requires niche skills or knowledge.


  • Limited Scope of Services: Freelancers may not have the same breadth of offerings as an agency, which could require hiring multiple freelancers for different aspects of your project.
  • Less Scalability: Freelancers may struggle to scale their services as your business grows, especially if they have other clients and commitments conflicting with your needs.

Working With Your SEO Consultant

When choosing a technical SEO consultant, trust plays a crucial role. It’s essential to find a consultant who is knowledgeable, transparent, and has a proven track record in the industry. Collaboration and communication between you and your consultant will foster a trustworthy relationship and set the foundation for successful outcomes.

Setting clear business goals is an integral part of working with your SEO consultant. You should discuss both short-term and long-term objectives, ensuring your expectations align with what the consultant can deliver. Investing time in goal-setting will ultimately help your consultant develop tailored strategies that generate desired results.

Your technical SEO consultant must have the ability to manage projects effectively. Ensure they can demonstrate strong project management skills, such as prioritizing tasks, adhering to deadlines, and timely reporting. This will streamline the workflow and increase productivity.

Regular communication with your consultant is vital. Establish a schedule for meetings, progress reports, and check-ins to review ongoing tasks and ensure they are aligned with your business goals. This also allows for timely feedback, enabling course correction as needed.

Finally, maintain a flexible approach when working with your SEO consultant. SEO is an ever-evolving field, and strategies may need adjustments from time to time. Be open to changes, and trust the expertise of your consultant, as they navigate the complexities of technical SEO to deliver the best results for your business.

Frequently Asked Questions

What skills should a reliable SEO consultant possess?

A reliable SEO consultant should possess a strong understanding of search engine algorithms, site architecture, and website performance optimization. They should have expertise in keyword research, content optimization, and link-building strategies. Additionally, a good consultant should have proven analytical skills, effective communication abilities, and a commitment to staying updated on industry trends.

How do they approach keyword research and optimization?

A technical SEO consultant should use a data-driven approach to keyword research and optimization when performing their technical SEO audit. This includes using reputable keyword research tools to identify high-ranking, low-competition, and relevant keywords for your specific niche. Moreover, they ought to implement strategies to integrate these keywords naturally within your content and optimize your website’s metadata (title tags, meta descriptions, etc.) to improve visibility in SERPs.

Do they have experience with site architecture and URL structure?

Experience with site architecture and URL structure is crucial for an SEO consultant. They should know how to create an effective and user-friendly site structure that allows search engines to crawl and index pages easily. Additionally, they must understand the importance of creating descriptive and concise URL structures that utilize target keywords, ensuring a better user experience and improved site ranking.

What link-building strategies do they use?

A competent SEO consultant should implement white-hat link-building strategies to improve a website’s credibility and ranking. These strategies may include guest posting, creating engaging content that attracts backlinks naturally, reaching out to reputable websites for collaboration, and building relationships within the industry. Avoid consultants who rely on black-hat techniques like purchasing links, as these can negatively impact your site’s performance.

How do they keep up with industry trends and changes?

Staying updated on industry trends and changes is essential for an SEO consultant to provide effective services. They should regularly follow important updates from search engines like Google, as well as consume authoritative resources, attend conferences, and network with fellow SEO professionals. It’s crucial for them to stay informed about the latest techniques, strategies, and best practices to help your website stay ahead of your competition.

Can they provide case studies of successful projects?

Case studies of successful projects are excellent indicators of a technical SEO consultant’s skills and expertise. Requesting these case studies can help you determine if the consultant has experience working with businesses in your industry, as well as assess their problem-solving abilities. Reviewing the consultant’s results and client testimonials can give you confidence in their ability to deliver effective SEO services tailored to your specific needs.

Nick Meagher

Nick Meagher is the founder of Icepick, a leading web design & development company based out of Fort Worth, Texas. With over 10 years of development experience in WordPress and Shopify he is passionate in helping businesses succeed online.

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