SEO for home service businesses
Get a Clear Plan to Win More Local Customers
When someone nearby searches for your services, are they finding you or calling a competitor? In a free 30-minute audit, we’ll look at your website and Google presence together and show you what we’d prioritize to help turn more searches into booked jobs.
See where you show up for the services and areas you want to grow- Find what could be making it harder for customers to find or contact you
- Leave knowing what to fix first, whether or not you hire us
Free · No obligation
Book Your Free Home Services SEO Audit
In 30 minutes, see where you stand on Google and what to fix first. Answer two questions, then choose your time.
Do you own a home service business, such as plumbing, HVAC, roofing, landscaping, or tree service?
Is your business currently doing at least $50,000 per month in revenue?
What we do
You do the jobs.
We do the rankings.
Your audit helps identify where the biggest opportunity is. If we can help with the work, we’ll explain what we recommend and why.
Website Design
A site that turns visitors into phone calls. Whether we build you a new one or sharpen what you have, every page is tuned to convert a search into a booked job.
Local SEO
Everything that gets you found in the Map Pack: Google Business Profile management, a system that turns happy customers into 5-star reviews, citation cleanup, local landing pages and local links.
Google Ads + LSA
Calls coming in now from paid search and Local Services Ads, while your organic presence builds underneath it.
Every plan includes call and form tracking, reported monthly, so you can see the ROI. No contracts, cancel anytime.
Client spotlight
AAA Organized Plumbing
Hear it from them, then look at the ranking grid: first or second place at every point across their service area.
Where they rank, before and after
We will show you this same grid for your own market on the call.
Results
Results from markets like yours.
Pickle Roofing
Allen, TX · Roofing
Veteran Brothers Roofing
Fort Worth, TX · Roofing
Price Right Trees
Fort Worth, TX · Tree Services
Real client results. Your numbers depend on your market, which is exactly what the audit uncovers.
What happens on the audit
Three steps, thirty minutes.
Book a time
Choose a free 30-minute slot. Have your website and the services and areas you want to grow ready for the call.
See the evidence
We share the screen and walk through your rankings, your site, your profile, and the competitors ahead of you.
Know what to fix first
Leave with clear priorities for your website and local search presence. If we think we can help, we’ll explain how. Either way, you’ll know what we recommend next.
Why Icepick
What Working With Us
Actually Looks Like
No secret method. Profiles, citations, on-page work, content, local links and reviews: any competent agency will tell you the same list. What actually varies is whether it gets done every month, who picks up when it does not, and whether you are free to leave.
You can leave whenever you want
Month to month, no contract, ever. If we stop earning it you cancel, and you are not arguing with anyone about a twelve-month term. It keeps the pressure where it belongs, on us.
One trade per market
We will not take your competitor while we work with you. Once you are in for your trade in your city, that seat is yours and we turn the next one away.
A dedicated manager who knows your market
Every client gets one named account manager, not a rotating pool. They learn your market and your customers, and you can reach them by phone, email or Slack. You also get a monthly report tracking the calls and form submissions we generated, so you can see the ROI rather than take our word for it.
A reputation you can check before you call
BBB accredited, 5.0 across 81 verified Google reviews, and 100+ local service businesses served. Check any of it before you get on the phone with us.
One trade per market. Cancel any time.
Reviews
In their words, not ours.
“As the owner of a landscape company, I’ve worked with a few SEO firms over the years, and Icepick has been the most effective by far. They understand how service businesses work and helped us improve our Google rankings, increase website traffic, and generate more leads. Communication is clear and consistent, and their work actually delivers results.”
“I’ve been working with Nick and the team at Icepick for over a year now. They built my website and have been handling my SEO ever since. In an industry flooded with empty promises and constant cold calls, Nick has been a breath of fresh air. His team delivers real, tangible results with detailed monthly reports that show clear progress.”
Who you are dealing with
Nick Meagher, founder.
I started Icepick in Fort Worth in 2015 because I was tired of watching local service businesses pay for marketing they could never verify. We built this around the opposite idea: month-to-month, one business per trade per market, and a report that shows real calls and form submissions.
If the audit turns up work we are not the right fit for, I will tell you on the call rather than sell you something.
Honest screening
Is this a fit for you?
A good fit
- Established home service business with a track record
- Plumbing, HVAC, roofing, electrical, landscaping, tree service, or a related trade
- An active Google Business Profile
- A track record of happy customers
- Capacity to take on more leads
- At least $50,000 per month in revenue
Not a fit
- Brand new business with no track record yet
- Below the $50,000 per month threshold
- Restaurants, retail, gyms, or businesses outside home services
- National or e-commerce-only businesses
- Looking for overnight or guaranteed results
If that is you today, we would rather say so now than take a call neither of us benefits from.
Questions
Before you book.
Yes. We’ll review your website and Google presence together and explain what we’d prioritize first. If we think Icepick can help, we’ll discuss how. You do not need to hire us to get value from the call.
Know what to fix first. Then decide what’s next.
See where you stand on Google, what could be costing you inquiries, and what we’d prioritize to help bring in more booked jobs. Free, 30 minutes, no obligation.
Two quick questions, then pick your time.