A website that works harder. A system that follows up.
We build your website and set up one place to manage inquiries, track estimates, and follow up with potential customers. Configured and supported by Icepick.
12-month initial commitment. Take your website after 12 paid months with no buyout.
New2
Contacted1
Estimate Sent2
Booked1
A Professional Website Built To Turn Visitors Into Inquiries
Your website is where most customers decide whether to call you. We design, write, and host it so it looks credible, works on a phone, and makes it easy to get in touch.
Professional Design
A clean, trustworthy site built around your trade, your services, and the areas you serve. You review the design before anything goes live.
Built for Phones First
Most homeowners find you on a phone. Tap-to-call, short forms, and readable pages on every screen size.
Service and Location Pages
Clear pages for the work you do and the areas you serve, so visitors and search engines understand what you offer and where.
Copywriting Included
We write the words. You review and approve every page before launch.
Contact Forms That Feed Your CRM
Quote and contact forms send each inquiry straight into your lead pipeline, so nothing sits in an inbox.
Hosting, Analytics, and SEO Basics
Hosting and SSL are handled. We connect analytics and set up basic on-page SEO: page titles, headings, and a structure search engines can read.
What Happens After Someone Contacts You
The website brings the inquiry in. The system makes sure it gets acknowledged, tracked, and followed up. You still do the part only you can do: talk to the customer, price the job, and win it.
Website Inquiry
A homeowner fills out your form or calls from your site.
Acknowledgment
They get a prompt text or email confirming you received their request.
Lead Tracking
The lead lands in your pipeline with the conversation attached. You call or text them back.
Estimate Follow-Up
You send the estimate. If they go quiet, scheduled reminders keep the conversation open.
Booked Job
You close the job and move it to booked. After the work, a review request can go out.
One Place to Manage Leads, Conversations, and Estimates.
Instead of leads scattered across voicemail, texts, email, and sticky notes, every inquiry sits in one list with its status and history. You can see who is new, who is waiting on an estimate, where each lead came from, and which jobs you booked. Icepick sets it up, configures the core workflows, and maintains them for you.
The Follow-Up That Usually Slips Through the Cracks
A standard set of workflows, configured by Icepick for your business at launch.
New-Lead Acknowledgment
Every form inquiry gets a prompt confirmation so the customer knows you received it.
Missed-Call Text-Back
If you cannot answer, the caller gets a text so the conversation can continue instead of going to the next company.
Lead Pipeline and Conversations
See every lead by stage, with calls, texts, and emails kept together.
Estimate Follow-Up
Scheduled reminders after you send an estimate, so quiet leads get a nudge.
Review Requests
Ask happy customers for a Google review once the job is done.
Lead Source Reporting
A simple view of where your leads come from and how many move to booked.
Icepick configures the tools. Your team handles the calls, estimates, and customer conversations. No receptionist or call answering is included.
Recent Website Projects
Real businesses we have built websites for. Click any project to see the live site.
AAA Organized Plumbing
Plumbing Services
Pickle Roofing
Roofing Contractor
Veteran Brothers Roofing
Roofing Contractor
Polar Bear Plumbing
Plumbing Services
ETX Moving
Moving Services
Skyway Bus Charters
TransportationWhat Business Owners Say About Icepick
βIβve been working with Nick and the team at Icepick for over a year now. They built my website and have been handling my SEO ever since. In an industry flooded with empty promises and constant cold calls, Nick has been a breath of fresh air. His team delivers real, tangible results with detailed monthly reports that show clear progress.β
βAs the owner of a landscape company, Iβve worked with a few SEO firms over the years, and Icepick has been the most effective by far. They understand how service businesses work and helped us improve our Google rankings, increase website traffic, and generate more leads. Communication is clear and consistent, and their work actually delivers results.β
βWeβve been working with Icepick for our SEO needs, and the results have been fantastic. Their team is knowledgeable, responsive, and transparent about the strategies they use. Weβve seen steady improvements in our search rankings, web traffic, and lead quality. They took the time to understand our goals and industry, and it really shows in the performance.β
Three Steps From Call to Launch
You will always know where your project stands. Timing depends on your content and feedback, and we confirm it with you at the start.
Learn About Your Business
We cover your services, service area, customers, and how you handle leads today.
Services and service areas- How leads reach you now
- Your estimate and booking steps
Build and Configure
We design and build the website and set up your CRM and follow-up workflows.
- Design, copy, and service pages
- Forms connected to your pipeline
- Follow-up messages written for your business
Review and Launch
You approve the site, we test every form and workflow, and we show your team how to use the CRM.
- Your review and approval
- Forms and workflows tested end to end
- CRM training for your team
One Package. One Monthly Price.
Website + CRM
For home-service businesses
- Professional website design
- Copywriting
- Service pages
- Mobile-friendly build
- Hosting and SSL
- Analytics setup
- Basic on-page SEO
- Contact forms to CRM
- Lead pipeline and conversations
- Lead acknowledgment
- Missed-call text-back
- Estimate follow-up
- Review requests
- Lead source reporting
- Setup, training, and support
Your domain and customer data stay yours. SEO management, Google Ads management, and ad spend are not included. See optional services below.
Want More Leads Coming In? Add SEO or Google Ads.
Website + CRM helps you handle the leads you get. Local SEO and Google Ads are separate, separately priced services for bringing in more of them.
Local SEOSeparately priced
Ongoing work to improve your visibility in Google Maps and local search: Google Business Profile, citations, content, and links.
Explore Local SEO β
Google AdsSeparately priced
Managed search campaigns for jobs you want more of. Ad spend is paid separately to Google.
Explore Google Ads βBased in Fort Worth. Building Nationwide.
Icepick has worked out of Fort Worth's Near Southside since 2015, at 709 W Magnolia Ave. We build websites for home-service businesses across the DFW Metroplex and nationwide, with the same process wherever you are.
Frequently Asked Questions
What does $499/month include?
A professionally designed and written website with service pages, contact forms, hosting, analytics, and basic on-page SEO. It also includes a CRM set up for your business, with a lead pipeline, conversation tracking, new-lead acknowledgment, missed-call text-back, estimate follow-up, review requests, and simple lead source reporting. Icepick configures it, trains your team, and supports it.
Is there a 12-month commitment?
Yes. The package has a 12-month initial commitment. We will walk you through the full terms on your call before you sign anything.
Can I keep my website?
Yes. After 12 paid months, you can take your website with you. There is no ownership buyout. Your domain stays in your control throughout.
What happens after the first year?
You can keep your website and CRM running with Icepick, or take your website and move hosting and software to providers you choose. We will review the options with you before the first year ends.
What happens to my CRM and data if I leave?
Your customer data belongs to you. When you leave, we will either help transfer the CRM account to you or provide a defined export of your contacts and records. Some automations and settings are specific to the platform and may not carry over to a different CRM.
Does this include SEO or Google Ads?
The website includes basic on-page SEO at launch. Ongoing Local SEO management and Google Ads management are separate, separately priced services, and ad spend is always paid separately. Local SEO Β· Google Ads
Can I use this alongside my existing CRM?
If you already run your jobs in a field-service tool like Jobber, ServiceTitan, or Housecall Pro, this system can act as a marketing and follow-up layer: capturing inquiries, acknowledging leads, and following up on estimates. Whether and how it connects to your current tool depends on your setup, and we will confirm that on your call before you commit.
How are website changes handled?
Our team builds and maintains your website. Send us what you need changed, like updated services, hours, or photos, and we will handle it. Which updates are included and typical turnaround are covered in your agreement. Larger additions, like new pages, are quoted before we start.
Letβs build your website and follow-up system.
Book a call. We will learn about your business, show you how the website and CRM would work for you, and walk through the terms.
Website + CRM Β· $499/month Β· 12-month initial commitment
12-mo commitment
