Search Engine Optimization

We follow a simple but proven SEO strategy that grows your organic traffic and revenue consistently every year.

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Dallas SEO

Our Pillars of SEO

Unlike other agencies who just consult and provide strategy, we provide an all-inclusive approach which includes development implementation and link building.

Technical Audit

Technical Audit

  • Technical Review & Improvements
  • Analytics Review & Validation
  • Technical Implementation
  • Comprehensive SEO Strategy
Content Audit

Content Audit

  • Content Research & Strategy
  • Topic Identification
  • Keyword Research
  • Content Brief Creation
Link Building

Link Building

  • Full Link Scrub & Audit
  • Target Link Type Identification
  • Target Page Identification
  • Link Acquisition & Tracking
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Our SEO Process

Our SEO services are focused on improving your website’s search visibility and click through rate. Each step in our search engine optimization process helps get your business in front of the people already looking for what you’re offering.

Comprehensive SEO Audit
Phase 1

Comprehensive SEO Audit

The first step in our SEO process is to start with a comprehensive SEO audit of your entire website. We verify that you have Google Analytics and Google Search Console setup so we have baseline metrics of where your website is currently at.

We then dive into all of your pages and determine whether there needs to be any technical changes as well as content recommendations.

Keyword Research
Phase 2

Keyword Research

Good keyword research is essential to a successful SEO campaign. We need to know what keywords to target to drive traffic to your website so we can develop a content strategy moving forward.

We utilize tools like Screaming Frog, SEM Rush, and Ahrefs to make this happen.

On Page SEO Implementation
Phase 3

On Page SEO Implementation

Now that we have our comprehensive SEO audit finished we can get to work implementing all of those recommendations.

You’ll work with our in-house developers to get everything done so the process goes as smoothly as possible.

Content Quality Audit
Phase 4

Content Quality Audit

Content is king. We will audit every page to ensure that your content is optimized and ready to be crawled by Google.

We will provide you with a content matrix that outlines every page and what needs to be improved or rewritten with your copywriter.

Link Building
Phase 5

Link Building

The final key step to our process is to find other websites that will link back to you within your industry.

This helps tell Google that you’re an authoritative website in your space and the more you get the higher you should rank!

Proven Track Record

Let Our Clients
Show You

In 6 months we saw a 231% increase in traffic and a $304,000 increase in revenue.

In 6 months we saw a 231% increase in traffic and a $304,000 increase in revenue.

In 3 months we saw a 96% increase in traffic and a $146,000 increase in revenue.

In 3 months we saw a 96% increase in traffic and a $146,000 increase in revenue.

In 6 months we saw a 147% increase in traffic.

In 6 months we saw a 147% increase in traffic.

In 3 months we saw a 47% increase in traffic.

In 3 months we saw a 47% increase in traffic.

What Our Clients Say

Jeff Rasansky Jeff Rasansky JR Law Firm

The guys at Icepick do an amazing job, and have helped us with more than one website. Always professional, quick to respond, great eye for design, and more than willing to help if anything comes up!

Sondra Heffernan Sondra Heffernan Infowerks

Icepick recently updated our company website. Our company is beyond happy with our new design, the delivery, and their professionalism in working with multiple decision makers. Looking forward to working with Icepick on future projects.

Sutter Zachman Sutter Zachman Cloudvara

Working with Icepick has been a complete game changer for our business. Our goal was to stand out in an industry fraught with garden variety branding and with Icepick’s 360 approach and skillful design, we were able to accomplish that goal expeditiously.

Austin Morrison Austin Morrison ATM Sports

Today I received my first SEO based generated lead, just a few weeks after working with Icepick. I could not recommend Nick from Icepick more! He is very responsive, creative, and intuitive. If you are looking for anything with website help, Nick is a must!

Jennifer Hall Jennifer Hall AegisLiving

Icepick was able to help us get a very difficult web redesign project across the finish line and continues to manage a large list of projects to help improve user experience and SEO. The team is knowledgeable, highly skilled and very responsive.

SEO is Complex But We Can Help You.

With over 200 ranking factors in Google your time is better spent focusing on your business. You need a trusted partner with years of experience that can help you navigate the ever changing waters.

We Rely on Proven Software

We Rely on Proven Software

We work with industry leading tools to help find opportunities for your specific industry and business.

This gives us an edge against your competitors who might not be utilizing them to find low competition keywords with tons of traffic.

6+ Years of Track Record

6+ Years of Track Record

From assisted living homes to auto parts retail stores, we have extensive experience to take your business to the next level.

They’ve been kind enough to leave reviews of our work around the web. You can check out their kind words here.

More Than SEO Experts

More Than SEO Experts

Traditional agencies only offer consulting, they’ll hand you an audit and tell you to go find a development team to implement everything they’ve recommended.

We have our own in-house developers who can implement everything that our SEO team has suggested, streamlining the entire process

Transparent Pricing & Process is Our Mantra

Transparent Pricing & Process is Our Mantra

SEO is known for having snake oil salesmen everywhere that collect checks while doing nothing.

We provide transparent pricing with clear deliverables that we’ll provide throughout your campaign.

No tricks, no extra fees, just real results.

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Let’s Grow Together.